Moreira da Costa Alfarrabista
Moreira da Costa Alfarrabista is a centenary bookstore that has been in business for 117 years and has seen five generations of the same family. With over 30,000 books in their collection, creating a graphic system is a valuable way for them to establish a unique identity and distinguish themselves from other booksellers. To meet the contemporary demands of business communication, a visual identity project was proposed and designed for Livraria Moreira da Costa. The project includes symbols that reflect formal, conceptual, and aesthetic coherence and have the ability to communicate and appeal to customers.
